Official: Inter Milan & BYD has reached a global automotive partner and provides 70 Inter Milan customized vehicles

Inter Milan and BYD have reached a global automotive partnership, and a special day has witnessed new cooperation between Inter Milan and BYD Group at the BPER Training Center in Apiano Gentile.

As the global leader in electric vehicles and sustainable mobility solutions, BYD has officially become an international automotive partner in Inter Milan. Both sides are committed to realizing their vision by exploring talents, firm leadership and continuous pursuit of excellence, and looking forward to the future with an innovative and forward-looking perspective. The launch ceremony of the cooperation was held at the modern clubhouse of the BPER Training Center, marking that the two brands will work together for three years. The event showed off two electric models of BYD - the DENZA Z9 GT and the Sealion 7, which represent BYD's signature achievements in the development of green technology.

BYD will equip Inter Milan's management, technical team and front-line players with about 70 specially customized vehicles, which will have the color elements of the Nerazzurri. After that, this limited edition model will also be available to fans and enthusiasts, allowing them to drive the same car as the players and experience the blue and black spirit. During the event, Inter Milan President and CEO Giuseppe Marotta, Chief Revenue Officer George Ricci, BYD Executive Vice President Li Ke, European Special Advisor Alfredo Altavila and others attended and spoke, emphasizing the goals and value of cooperation between the two sides.

Mallotta: "Welcome to the BPER Training Centre, the heart of Inter Milan. We chose to sign this agreement here because it means a lot to us. Today is the first official event day of the new season, and we hope to take this opportunity to introduce this new partnership to you. Thanks to Ms. Li Ke, Mr. Alfredo and Mr. Alessandro for their trust and support in us, and also to George for his hard work. Football has evolved and the club has become a business that pursues sustainable development, just like BYD. The two companies share many values: belonging, work culture, desire to win and continuous improvement Determination. BYD is the leader in the electric vehicle field, and we are the leader in the football world. In order to maintain this leading position, we need a partner that can resonate with us in all aspects. I believe this cooperation will promote the common growth of both brands."

BYD Executive Vice President Li Ke said: "The cooperation with Inter Milan is of great significance. BYD represents the construction of dreams, which has common ground with the world of football. Inter Milan has many fans in China and has always strived for success, which coincides with BYD's philosophy. We work hard for sustainable development every day and use technology to protect the environment. It is the dream we pursue. Similarly, a football team also represents the dream of the fans. This cooperation creates a strong resonance that can be transformed into everyone's new dreams and conveys the values of innovation and hard work. "

Inter Milan Chief Revenue Officer George Ritchie said: "The key to this cooperation lies in innovation. BYD is a global leader in sustainable mobility and has a very high technical level. In this cooperation, we hope to convey this innovative spirit. We work with BYD to establish a relationship that transcends ordinary partnerships based on the important concept of innovation. The development plan has been formulated and will be gradually promoted during the cooperation. Inter Milan is a powerful communication platform where clubs can convey their values to consumers in various ways. Through our Inter Milan Media House, we will work with BYD to create content, reflecting the innovative spirit of both parties in the fields of automobiles, sports and cooperation. ”

BYD Special Consultant Europe, Alfredo Altavila, said: “We view this opportunity in a different and innovative way. Through cooperation with Inter Milan, we can create important content opportunities with the expertise and technical potential of Inter Milan Media House. For example, Sealion presented at the BPER Training Center 7 Custom Edition and DENZA Z9 GT models will be available to Inter Milan players and management. These models represent the advanced technology of our car brand: the first Z9 GTs delivered in Europe will be vehicles for Nerazzurri players, and the Sealion 7 will also be used by fans and enthusiasts. More initiatives will be taken in the future to bring supporters of the Nerazzurri around the world closer to our brand. ”

source:7msport vn